AI Insights · Timothy · October 2021
Top 5 Shopping Games Performance in Africa Q3 2021
A detailed look at the performance of the top 5 shopping games on a unified platform in Africa during the third quarter of 2021, including trends in weekly downloads, revenue, and active users.
During the third quarter of 2021, the top five shopping games in Africa demonstrated varying performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at each game’s metrics:
Idle Supermarket Tycoon - Shop experienced fluctuations in its weekly revenue, starting at around $168 at the end of June and dipping to $35 by the end of September. Weekly downloads showed a significant decline from 1K in late June to a low of 74 by the end of August, before slightly recovering to 789 at the end of September. Active users also followed a downward trend, starting at 2K in late June and dropping to 920 at the end of August, with a slight increase to 1.7K by the end of September.
Supermarket Mania Journey showed a more positive trend. Weekly revenue peaked at $101 in early August before gradually decreasing to $32 by the end of September. Downloads steadily increased from 1.4K in late June to a peak of 4.1K by the end of September. Active users also saw growth, starting at 4.8K and reaching 6.9K by the end of the quarter.
Amber's Airline - High Hopes had relatively stable weekly revenue, peaking at $85 in late July and decreasing to $18 by the end of September. Downloads saw a significant spike from 89 in late June to 638 by the end of September. Active users increased from 259 in late June to 474 by the end of September.
Miga Town: My Store experienced modest weekly revenue, peaking at $101 in late August and dropping to $12 by the end of September. Downloads showed a consistent upward trend, starting at 5.4K in late June and peaking at 7.4K by the end of September. Active users also increased from 12.5K in late June to 15.6K by the end of September.
My PlayHome Stores had minimal revenue and downloads throughout the quarter. Weekly revenue peaked at $79 in early August before declining to $46 by the end of September. Downloads remained very low, with only a few instances of downloads each week.
These insights were derived from Sensor Tower data. For more detailed analytics and insights, visit Sensor Tower.
